Adventure.

Where it all begins—with your dog.
Shop RUFF BAR Products

Refresh.

Clean ingredients. Clear purpose.
Shop RUFF BAR Products

Satisfy.

Real food. Real fuel. Real results.
Shop RUFF BAR Products

All Life Stages.

Every Dog. Every Day. Every Step of the Journey.
Shop RUFF BAR Products
Bison Move Ruff Stix – Functional Nutrition for Dogs

Brand new

Bison Move Ruff Stix

Functional mobility snack for active, aging, and adventure dogs

Bison Move Ruff Stix Ruff Stix

PERFORMANCE
FUEL + RECOVERY

RUFF BAR + PET MATRX STIX Coming Soon

Pet Matrx
CMD

Cell Matrix Delivery
Optional button

Raw Power.
Real Ingredients.

@blackandwhitedogsphotog approved
RUFF BAR + PETMATRX STIX Coming Soon

Basecamp

RUFF BAR

Hub for learning real-world canine nutrition and wellness in an approachable way.

Jolene Seville

Certified Professional Canine Nutritionist Feed Real Institute, 2023

Certified Canine Nutritionist, Companion Animal Sciences Institute, 2021

Membership -- starting at $5 / month

Where pets
are family

Boutique pet supply store
Shop Now

Where dogs
are welcome

What gear is your dog looking for?
Show Now

Fashion stop.
Canine Gear.

@pawtrk2024 @Silverpaw @noah_and_paw @sparkpawsofficial
Shop Now

Fashion stop.
Women's apparel

Judy Blues
Shop now

Canine Nutrition.
Everyday Wellness.

The space where dog parents can learn, connect, and grow together.
Join Us

PawTrk x Ruff Bar

Ruff Bar: functional gear and functional nutrition, built for dogs who do it all. PawTrk is is Sue's favorite go-to adventure gear for her dogs.

Testimonials

“Great for travel! My lab gets motion sick with most treats, but Ruff Bars sit well and keep her satisfied on long road trips.”

Sarah M.

Finally, a dog snack I feel good about giving! No junk, just clean energy. Ruff Bar is now a staple in my backpack

Jason L.

Great for travel! My lab gets motion sick with most treats, but Ruff Bars sit well and keep her satisfied on long road trips

Emily R.