Ruff Food Bars®
Real Food. Real Fuel. Built for Trails & Adventures.
Ruff Food Bars are complete, functional nutrition for dogs who need more than empty calories.
Made with USDA-inspected, grass-fed and pasture-raised proteins, combined with organic fruits, vegetables, and seeds, Ruff Food Bars deliver moisture-rich, nutrient-dense fuel in a convenient air-dried bar — perfect for life on the trail, travel days, and everyday feeding.
Produced in a USDA facility with the highest standards of integrity, Ruff Food Bars are crafted with the same commitment as our Ruff Food meals: real ingredients, transparent sourcing, and purposeful nutrition.
Why Ruff Food Bars Exist
We’re always pushing forward to meet the nutritional needs of dogs at every stage of life. That’s why we’re relaunching Ruff Food Bars.
Originally created in 2018 for Oakley, my daughter’s Type 1 Diabetes service dog, Ruff Food Bars were formulated by our holistic veterinarian to fuel long backpacking trips and sustained activity. Oakley needed steady energy, digestibility, and hydration support — not sugar spikes or fillers.
The result was a moisture-rich, air-dried meal replacement bar made from real food ingredients that support endurance, recovery, and long-term vitality.
Real Ingredients. No Fillers. No Shortcuts.
Ruff Food Bars are made with:
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Human-grade ingredients only (never feed-grade)
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Organic, antibiotic & hormone-free proteins
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No GMOs, no preservatives, no fillers
Each Beef Ruff Food Bar contains:
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85% ground muscle protein
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10% organ meat
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5% organic fruits & vegetables
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Added food-based vitamins & minerals
Available proteins:
Designed for More Than Just Adventure Dogs
While Ruff Food Bars were born on the trail, adventure dogs aren’t the only ones who benefit from optimal nutrition.
We are actively expanding our research to support:
Nutrition plays a critical role in longevity and quality of life, and Ruff Food Bars are part of our commitment to helping dogs thrive — no matter their age or condition.
Easy to Feed. Easy to Carry.
Ruff Food Bars are:
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Air-dried for nutrient preservation
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Easily digestible
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Lightweight and shelf-stable
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Ideal for hiking, backpacking, travel, training days, or busy schedules
Tested and trusted by urban dogs on the go and outdoor adventurers alike.
Feeding Guidelines
Feed 2–3% of your dog’s ideal body weight daily.
Because dehydrated food is concentrated, this equals about 35% of a raw diet.
Example:
A 30 lb dog needs ~10–15 oz raw food daily
→ ~3.5–5 oz Ruff Food Bars per day
Adjust amounts based on age, activity level, and condition.
Did You Know?
Freeze-dried and air-dried foods have a recovery rate of only 19–35%.
That means:
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We’re not shipping moisture
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10 lbs of fresh meat & vegetables becomes just 1.9–3.5 lbs once air-dried
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You get concentrated nutrition without the weight
Ruff Food Bar Ingredients
Protein (Beef or Bison/Beef — muscle, organs, bone),
Vegetables (broccoli, carrots),
Fruits (apples, aronia berries, papaya),
Chia seeds, organic kelp, organic flaxseed, fish protein powder, calcium ascorbate (vitamin C), organic garlic, lecithin,
Dried fermentation products: Aspergillus oryzae, Bacillus subtilis, Aspergillus niger, Trichoderma reesei, Rhizopus oryzae,
Pineapple extract, fructooligosaccharides,
Dried Lactobacillus acidophilus & Bifidobacterium longum fermentation products.
Want more nutrients? Ruff Food makes a great base for any of our Ruff Supplements. Want to learn more? Check out our What Herbs Do I Need? or Herb Glossary.
FREE SHIPPING on all orders
Feeding Instructions:
Available in 1.5 oz easy peel packaging; Refrigerate after opening. *See graphic
