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About Us

The Ruff Bar brand is more than just a dog snack ...

The Ruff Bar Brand: A Commitment to Longevity and Wellness

 

It’s a philosophy rooted in the idea that our dogs deserve the same level of nutrition and care that we expect for ourselves. The brand is dedicated to creating high-quality products that promote the long-term health, vitality, and well-being of dogs. With a focus on clean, natural ingredients and science-backed formulas, Ruff Bar products are designed to be as beneficial for pets as they are convenient for owners.

The brand targets conscientious dog owners who understand that the right nutrition can make a significant difference in their pets' quality of life. The Ruff Bar team recognizes that modern dog owners lead busy lives, but they still want to ensure their pets get the best possible care. That's why Ruff Bar products are made to be convenient without compromising on nutritional value.

Whether through Ruff Bars or Ruff Food, the Ruff Bar brand represents a commitment to transparency, quality, and the highest standards of canine nutrition. Every product is designed with the long-term well-being of dogs in mind, helping them live longer, healthier lives while sharing more moments of joy and adventure with their owners.

By putting dogs' needs at the forefront of everything they do, Ruff Bar is setting a new standard in the pet nutrition industry—one that places as much emphasis on wellness and longevity as it does on flavor and convenience. For dog lovers who view their pets as family members, Ruff Bar is the brand they can trust to provide premium, nutritious options that support a life of vitality and adventure.

Thank you for being a customer! 

 

Our Team

BigSkyProducts LLC dba Ruff Bar is a woman owned/operated business. 

Sue Moore, Founder & Canine Wellness Advocate

 

As a lifelong dog lover and advocate for pet wellness, Sue has always been passionate about helping dogs live longer, healthier lives. This passion led to the creation of Ruff Bar, high-value protein energy bars specifically formulated for dogs. Understanding that a dog’s nutrition is key to their longevity, Sue expanded the product line to include Ruff Snacks (freeze dried raw single ingredient protein snacks), Ruff Food (freeze dried raw backpacking meals), Ruff Supplements (herb mixes and other supplements designed to naturally boost canine vitality) and other seasonal treats combining fun and nutrition. Every product is crafted with the goal of giving pet owners easy access to health-conscious, high-quality nutrition for their furry companions.

Beyond products, Sue also believes in giving back to the community. Sue donates product and gift cards for charity events and with the creation of the Ruff Box, a raffle item benefiting the nonprofit organizations in the US, she continues to align the business with causes that support dogs in need, while promoting wellness for all canines.

When not working on new product innovations or supporting dog-focused charities, Sue enjoys spending time with her dogs and grand-dogs, testing the very products that define the Ruff brand's commitment to excellence.

(📸: sterlingmomentsphotography)
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