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Holistic dog care means looking at the whole dog, not just the symptoms. It focuses on food, movement, natural support, and daily habits that help your dog thrive from the inside out. In this beginner’s guide, we break down what holistic care really means, why it matters, and how to start making simple, intentional choices that support long-term wellness.
We believe pet parents deserve transparency and trust. That’s why we’re proud to share how our products meet FDA-registered standards for safety and quality. In this post, we break down what FDA registration means, how it applies to pet food, and why it matters for the dogs you love.
At Ruff, we believe that good food starts with good farming. This post breaks down what organic, sustainable, and regenerative sourcing really mean, and why we prioritize these practices in everything we make. From soil health to animal welfare, it’s all connected—and it all matters for your dog’s nutrition and the planet we share.
In this note from our founder, Sue shares the behind-the-scenes story of our recent packaging updates. From sourcing to design, every choice was made with sustainability, function, and your dog's experience in mind. It’s a small change with a big purpose—and part of our ongoing commitment to do better by dogs, people, and the planet.