News
We believe pet parents deserve transparency and trust. That’s why we’re proud to share how our products meet FDA-registered standards for safety and quality. In this post, we break down what FDA registration means, how it applies to pet food, and why it matters for the dogs you love.
At Ruff, we believe that good food starts with good farming. This post breaks down what organic, sustainable, and regenerative sourcing really mean, and why we prioritize these practices in everything we make. From soil health to animal welfare, it’s all connected—and it all matters for your dog’s nutrition and the planet we share.
In this note from our founder, Sue shares the behind-the-scenes story of our recent packaging updates. From sourcing to design, every choice was made with sustainability, function, and your dog's experience in mind. It’s a small change with a big purpose—and part of our ongoing commitment to do better by dogs, people, and the planet.