News

At Ruff, we believe that good food starts with good farming. This post breaks down what organic, sustainable, and regenerative sourcing really mean, and why we prioritize these practices in everything we make. From soil health to animal welfare, it’s all connected—and it all matters for your dog’s nutrition and the planet we share.

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In this note from our founder, Sue shares the behind-the-scenes story of our recent packaging updates. From sourcing to design, every choice was made with sustainability, function, and your dog's experience in mind. It’s a small change with a big purpose—and part of our ongoing commitment to do better by dogs, people, and the planet.

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Kick off the new year with a movement challenge that benefits both you and your dog. The "10,000 Steps with Your Dog" challenge encourages you to get outside and walk daily through the month of January. Join by following @kodi_thecoloradopup and @ruff_bar, invite a few friends, and commit to consistent steps, fresh air, and community motivation. Prizes, accountability, and stronger habits await.

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This summer's heat brought more than just sweaty hikes. As Ruff Bar orders increased, we discovered that extreme temperatures—especially during shipping—were causing unexpected issues. Some bars expanded in transit due to heat and air pressure changes, similar to what happens with chip bags on flights. In true Ruff fashion, we got to work on a fix. Stay tuned to see how we solved the problem.

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When a concerned dog parent raised a question about almonds, we listened. Although our recipe was developed with a holistic vet and nutritionist, we immediately paused using almonds in Ruff Bars while we review their safety. Your dog’s health comes first. We’ll share updates as we learn more.

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