Notes with Sue: Packaging
Sometimes, I wish we only carried a couple of products (this is said with humor from the person who just launched a new product). It would be simpler to manage inventory, paperwork, and packaging. While the idea of carrying fewer products appeals to us, deciding which ones to discontinue is a challenging task.
During the pandemic, supply shortages led us to explore alternative packaging solutions. After thorough research, we opted for a compostable packaging that claimed to be airtight and maintain shelf stability for our products.
After nearly a year of monitoring, we've discovered that compostable packaging hasn't progressed sufficiently to meet our shelf stability standards. In line with our dedication to environmental responsibility, we've chosen to adopt Post Consumer Recycled (PCR) packaging.
In our pursuit of sustainability, we're actively working on transitioning all our products to preprinted PCR packaging. This process comes with an 8-10 week lead time, plus additional time for graphic design and approval. The new packaging will resemble the pouches used for our Salmon Mini Ruff Bars.
Until the preprinted versions are ready, Ruff Bar packaging will remain clear with labels, and our pouches will be white PCR with labels.
Other notes coming soon: Graphic design and labeling, along with ingredients sourced with a focus on environmental sustainability.